CTO at Emprego Ligado
Internet | São Paulo Area, Brazil, BR
12+ years in the Internet industry, with proven track record in delivering highly scalable, highly testable platforms. Unique professional profile that combines product management, software engineering, and business development.
Experienced in markets such as e-commerce, e-tailing, flash-sales, comparison shopping, online classifieds, online payments, fraud control, behavioral targeting, data exchange, mobile, social networks, search, and user-generated content.
As an online product management professional, clear focus on conversion rate lifts through a broad set of optimization techniques, including A/B testing, customer-centric design, and user experience analysis, while promoting frictionless product backlog management and stakeholders’ alignment.
As an experienced software engineering professional, strong focus on object oriented analysis and design, software architecture, design patterns, and UML. Deep experience in designing Web services based on widely adopted standards, such as HTTP, REST, ROA, WADL, JSON and XML. Obsessed with quality assurance techniques, mainly continuous integration, automated testing, and related metrics.
Agile software development evangelist and coach, since 2007, focused on Lean, Kanban, Scrum, and XP (Extreme Programming). Capable of remixing practices from different processes, in an organic manner, so that a given development team can find its highest possible throughput, while maintaining its sustainability.
As a business development professional, acquired skills in technical due diligences, risk assessment, mergers and acquisitions by running several evaluations in Latin America. (Brazil, Argentina, Colombia).
Finally, on an academic side, research on Semantic Web has been a major topic of interest. Masters thesis defined a new Web Ontology aiming at semantically describing RESTful Services. Full paper published by IADIS (International Association for Development of the Information Society) in academic conferences in Europe.