CTO, Entrepreneur, Advisor
Internet | São Paulo Area, Brazil, BR
Technology executive and entrepreneur, with 14 years of experience in the Internet industry, with proven track record in the startup scene. Unique professional profile that combines business development, product management, and software engineering. Worked for globally distributed enterprises, as well as exciting early-stage ventures.
Experienced in markets such as e-commerce, e-tailing, flash-sales, marketplaces, classifieds, online payments, fraud control, comparison shopping, behavioral targeting, mobile, search, social networks, and user-generated content.
As a business development professional, since 2007, acquired skills in technical due diligence, risk assessment, mergers and acquisitions by running several evaluations in Latin America (Brazil, Argentina, Colombia, Mexico), on behalf of venture capital and private equity firms. Most remarkably, led the tech due diligence on Buscape, a deal sized at USD 300 million, in 2009. Also delivered strategic partnerships, always focused on market share and growth.
As an online product management professional, clear focus on conversion rate lifts through a broad set of optimization techniques, including A/B testing and design thinking, while promoting frictionless product backlog management and stakeholders’ alignment.
As an experienced software engineering professional, large experience in object-oriented analysis and design, service-oriented architecture, design patterns and refactoring. Strong focus on quality assurance techniques, mainly continuous integration and automated testing. Built the first version of major e-commerce platforms in Brazil, all highly scalable.
Agile software development evangelist and coach, since 2007, focused on Lean, Kanban, Scrum, and XP (Extreme Programming). Capable of remixing agile practices from different software development processes, so that any given development and product team can find its highest possible throughput, while maintaining its sustainability.